Magento CMS is a content management system for online stores. The first release, which was available to every user, appeared in March 2008. This content management system is an international company! It is known that at the moment, Adobe (which acquired Magento Inc. in 2018) decided to concentrate all its activities and development in the United States.
Magento CMS is also one of the most popular open E-commerce systems, which is associated with the organization of electronic trading on the Web. What is very important: today, more than 100 thousand online stores have already been registered on the basis of this platform! And this is not surprising, because in the Magento directory there are already more than 3800 certified and highly qualified developers.
Magento’s official website has a “Customer Case Studies” section. In it, people share how they were able to raise the site from scratch, update it and work with it. Experienced users share ideas on how they were able to increase revenue, how to achieve global expansion, etc. A link to this resource will be presented here.
Magento CMS Review
Since it was described earlier, this CMS appeared in 2008. Companies like 20th Century Fox, Olympus, Time Out and many others use the platform for their online store sites. CMS Magento is based on PHP and MySQL. It is open source, which helps experienced users refine and adapt this to their own needs and interests.
Initially, the developers of this CMS positioned their product as simple as possible to learn, but it is worth noting that newcomers should nevertheless study the features of Magento and get their hands on its functionality. For more advanced and technically educated users, Magento will not be a problem.
Adding new categories, pages and products, as well as editing them, is done directly in the admin panel. Here you can also manage add-ons, configure templates, and much more. If we consider a similar approach from the technical point of view, the absence of a visual editor directly on the product pages eliminates unnecessary scripts, which often become a stumbling block to productivity. Having studied the basic functionality of the engine a little, it becomes convenient to manage, since there is literally nothing superfluous here that could affect important performance indicators.
Features of Using a Magento CMS
The main strength is the abundance of built-in functions: Currency, languages, discounts, coupons, reports and much more. In addition to the built-in great functionality, Magento CMS has many extensions and modules, and, which is very important, has a large number of templates.
Magento CMS initially proved to be a flexible and multifaceted platform. You can hardly think of a more suitable CMS for the online store.
Only WordPress with the WooCommerce plugin, PrestaShop and 1C-Bitrix can compete with Magento, but WordPress is more of a blogging platform, PrestaShop is difficult to configure, and you need to buy a license to use 1C-Bitrix. But their built-in capabilities are not suitable for Magento CMS. Therefore, the choice of this platform for creating an online store seems the most logical and correct, especially for those who are going to work with a Western audience, since Magento CMS supports multi-currency.
Benefits of working with Magento CMS
Magento admin panel is made in a very classic style. When authorizing as a user, you immediately get to the Dashboard section, where all the summary information about events on the sites is located. The main one is located on the left side (as in regular CMS) and is divided into several categories:
- Dashboard – a basic summary of the store;
- Catalog – new products and categories are added here;
- Customers – information about visitors to your site;
- Content – here is the setting of the visual part of the online store;
- Stores – in this section you can translate and regionally configure each of them;
- System – A tab that contains all the basic settings of the system.
Of the obvious advantages in choosing Magento CMS, would like to separately highlight that there are three tariff plans. This division contributes to the fact that people with different budgets and the scale of their projects can choose the most acceptable category for themselves, which is becoming very popular.
Community Edition, which is free.
SaaS-service called Magento Go, which in turn is divided into 4 tariffs from 15 to 125 US dollars per month. There is a trial period of 1 month. The maximum number of items uploaded to the SaaS platform is 10,000 products.
Enterprise edition, the minimum cost of $ 15,000 per year. Customers purchasing such licenses have personalized service and so on.
Would also like to note that an important part of Magento functionality is the separation of user rights. If you create a small online store that you manage yourself, then such an opportunity is not needed. But the engine is intended for large projects, the implementation of which is usually carried out by a group of people. So that they do not interfere with each other and the development of the store, it is necessary to distinguish their access rights.
Uniqueness in working with Magento CMS
Entrepreneurs around the world are attracted by the very large number of existing new features and settings. Among them are the following:
- Various schemes for displaying goods;
- System of statistics and sales analytics;
- Differentiation of the administered access rights;
- Reporting system for any period according to various parameters (recall, search, client basket);
- Manage multiple online stores at the same time from a single center
Along with this, Magento CMS is a world leader in the number of integrations of popular services of all electronic commerce. In addition, this CMS can be expanded with additional functions, which are also free, for example: call back, automatic trimming of identical products, etc.
SEO opportunity with Magento CMS
Technically, this CMS is very well optimized for the requirements of all search engines. But for quality SEO promotion, refinement is needed. This is on the part of the user and relates to the content settings. In the main opportunity.
Magento has many features, among them there are: a CNC setting, adding alt and title for images, automatic formatting of a sitemap in XML format, a built-in caching system, as well as a short and / or long description for each product.
Choosing a reliable VPS server is only one of the steps in setting up the engine. In the latest version of Mahento, developers have optimized the database with new query management technologies. This CMS, although it is a lot of functional, but it also has some disadvantages.
Weakness of Magento CMS
For a long time, experienced users considered one of the main disadvantages of the system the lack of the ability to interact with 1C. Also, when working with Magento CMS, an ordinary user may encounter some difficulties: adding certain payment systems, making a unique design, etc. You will have to turn to experienced designers or programmers to perform some operations. But as noted earlier, this system will be difficult for beginners to master, which is its slight weakness.
Also, the user may encounter a problem in installing Magento. Without a specific knowledge base, this will be impossible. For this CMS, a VPS server will also be ideal, with RAM over 2 GB. We recommend that you familiarize yourself with Hostry’s tariff plans, choosing an excellent suitable tariff for yourself and get to work!
Optimization Tips for Magento
This article described this unique and very powerful content management system. The advantages, some shortcomings and possible difficulties that you may encounter have been described. However, it is worth noting that the Magento development team also advises to take additional measures that will help reduce server load and optimize work with Magento
Store multimedia content on CDN servers;
Disable unnecessary Apache and PHP modules;
Remove extensions you are not using.
Install CMS updates.